Content Marketing Workshop: Using Behavioral Science and Marketing Principles to Drive Revenue

Description

Bring your fully charged laptop and get ready to create evidence-based content that aligns with the sales cycle and scales your brand. Creating content that attracts, serves, and retains your ideal clients is the fastest way to increase revenue in your practice. In this workshop, we will cover the principles of evidence-based content marketing and support you as you apply these principles to the creation of content you can take back to your practice to share with clients. If you have always wanted to build a digital course or if you struggle with churning out content to support your clients, then don’t miss this workshop!

Registration Required
System requirements: Laptop and Canva Pro account.

Learning Objectives

Apply behavior change and marketing models to the content creation process

Create educational and marketing materials that represent your brand and practice philosophy

Evaluate impact of your content creation process on revenue generation and practice growth

Speaker(s)

Jeanne Petrucci

Founder and Managing Director

Living Plate Rx LLC

Stephanie Hofhenke

Digital Marketing Expert

String Marketing

Moderator

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