Entrepreneurs of Color Building Wellness Platforms to Improve Eating Habits and Health Outcomes in Minority Communities


Minority businesses are destined to fail within their first 18 months due to economic barriers, limited access to business networks, skill development and racial disparity. In addition, communities of color are often plagued with health disparities of lifestyle-related chronic diseases and misrepresentation in health-related research. These leading factors make evident that there is a critical need to have equal opportunity and funding for RDNs/NDTRs of color to start their own private practices with culturally appropriate wellness programs in minority communities. Since these communities are commonly faced with inadequate access to nutrition resources, culturally tailored nutrition businesses are needed and have an opportunity to become successful because entrepreneurs of color can resonate with diverse communities through shared cultural experiences while addressing barriers to healthy eating. This panel will demonstrate a wide range of concepts, skills, and fundamental steps of designing a wellness business plan that is sustainable, scalable, and repeatable to improve nutrition education, resources, and eating habits of underserved communities.

This sessions is approved for ethics credit by CDR.

Learning Objectives

Describe the economic and scientific barriers to improving eating patterns and health outcomes in minority communities

Identify academic coursework and practicums of entrepreneurial principles, including innovation and creativity, to launch your own company and acquire customers

Develop a workplace that values leadership, diversity, equity, and inclusivity to make an impact and achieve your business goals

Performance Indicators

1.7 Applies cultural competence and consideration for social determinants of health to show respect for individuals, groups and populations

12.3 Designs and develops community and population health programs, interventions or initiatives to meet the needs of communities and/or populations

3.1 Demonstrates and applies leadership skills


Sapna Batheja

Assistant Professor

George Mason University

Ashley Carter


EatWell Exchange, Inc.

Jasmine Westbrooks

Co-Founder & Executive Director

EatWell Exchange, Inc.



Food Jonezi


Tia Jeffery

Assistant Professor

University of District of Columbia

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