Jessica is a seasoned and dynamic researcher with diverse experience in both quantitative and qualitative methodologies. She founded Southpaw Insights in 2008 to conduct meaningful research that helps organizations understand what people think, feel, and do. Jessica has conducted results-oriented research for both agencies and end clients across a broad swath of sectors, including food, retail, consumer packaged goods, education, and financial services. She focuses on rigorous questionnaire design to collect high-quality data, as well as using data to tell a story that leads clients to action. Jessica began her career in the non-profit sector, interviewing inmates in both state prisons and city jails across New York. She then worked for several years in the research and insights departments of major public relations agencies, including Ogilvy and Edelman, where she managed the much publicized Edelman Trust Barometer. Jessica holds a PhD in Survey Methodology from the University of Michigan and an M.S. degree in Applied Social Research from Hunter College. She graduated cum laude from Connecticut College, where she earned a B.A. degree in Sociology and minored in German and Hispanic Studies.