Content Marketing Workshop: Using Behavioral Science and Marketing Principles to Drive Revenue
Date: Saturday, October 7, 2023
Time: 11:30 a.m. – 1:30 p.m.
CPE: 2.0
Member Price: $99 | Non-Member Price: $199
Description:
Grab your fully charged laptop and immerse yourself in this workshop designed to empower you with evidence-based content strategies that seamlessly align with the sales cycle, ensuring scalability for your brand. Creating content that attracts, serves, and retains your ideal clients is the fastest way to increase revenue in your practice. In this workshop, we will cover the principles of evidence-based content marketing and support you as you apply these principles to the creation of content you can take back to your practice. Whether you have always wanted to build a digital course or you struggle to churn out content for your clients, this workshop is for you! Register now- limited spots available!
System requirements: Laptop and Canva Pro account.
Learning Objectives:
- Apply behavior change and marketing models to the content creation process
- Create educational and marketing materials that represent your brand and practice philosophy
- Evaluate impact of your content creation process on revenue generation and practice growth
Workshop Facilitators:
- Jeanne Petrucci, MS, RDN
- Stephanie Hofhenke
Tube Tricks and Tips Workshop
Date: Saturday, October 7, 2023
Time: 11:30 a.m. – 1:30 p.m.
CPE: 2.0
Member Price: $149 | Non-Member Price: $249
Description:
This workshop is designed to help participants gain confidence through hands-on experience with enteral feeding tubes. Tubes can be intimidating, but it is essential to have a good understanding of how they work, as well as comfort in teaching and assisting patients who use them. This workshop will provide participants with an opportunity to learn about different types of tubes (PEG, PEG-J, jejunostomy, NG, Dobhoff, etc.), common issues that patients face, as well as simple solutions to address them. Participants will also learn how to identify tube-related problems and when to refer patients to the medical team. By the end of this workshop, participants will have gained valuable practical experience and knowledge that they can apply in their practice. Register now- limited spots available!
Learning Objectives:
- Demonstrate proficiency and comfort in administering enteral nutrition through an enteral feeding tube.
- Identify simple fixes to common problems and when to refer a patient to a physician/APP for further evaluation.
- Effectively triage patient questions regarding various types of enteral nutrition tubes.
Facilitators:
- Alizabeth Van Wieren, MMS, PA-C, MS, RD
- Callie Janet, MMS, PA-C
- Jamie Kelting, MS, RD, CSO, LDN
