126. Taking Your Business the Distance: How to Build a Practice That Lasts

Tuesday, October 29
8:00 AM – 9:30 AM
Location: Grand Ballroom A
CE: 1.5
Level 2- Intermediate
Activity Code: 149585

Congratulations! You have finally opened your own business. But are you prepared to keep it open? According to the U.S. Small Business Administration, 20% of business startups fail within the first year, and nearly half of all businesses fail within five years. Many resources on starting a business fail to provide long-term guidance to new entrepreneurs. This session aims to fill that gap by providing attendees with tools, strategies, and support for maintaining and growing a business in the field of nutrition for years to come. Speakers will emphasize self- care as an entrepreneur, ways to leverage peer support, and fair payment for services.

Award Presentation: Media Excellence Award
Jim White, RDN, ACSM-HFS

Planned with the Committee for Lifelong Learning

Learning Objectives:

  • Identify best practices in branding and rebranding, building sustainable fee structures, and getting new and repeat customers.
  • Grow their business from one person to a team of experts in a profitable manner so that they can work on the business, not just in the business.
  • Create a work-life balance that works for them and their business while reaching financial goals.

Learning Need Codes:

  • 7070 Entrepreneurship, private practice
  • 7120 Marketing
  • 1010 Career planning

Performance Indicator:

  • 11.4.3 Ensures advertising information is balanced, accurate and in the public’s best interest.
  • 3.2.3 Pursues and embraces opportunities to advance practice.
  • 8.3.5 Keeps abreast of changes in practice and within practice environments that affect scope of practice.


  • Cara Harbstreet, MS, RD, LD


    Street Smart Nutrition, LLC

  • Speaker(s)

  • Rachael Hartley, RD, LD


    Rachael Hartley Nutrition

  • Michelle Dudash, RDN

    President and Founder

    Chef Dudash Nutrition