126. Taking Your Business the Distance: How to Build a Practice That Lasts
Congratulations! You have finally opened your own business. But are you prepared to keep it open? According to the U.S. Small Business Administration, 20% of business startups fail within the first year, and nearly half of all businesses fail within five years. Many resources on starting a business fail to provide long-term guidance to new entrepreneurs. This session aims to fill that gap by providing attendees with tools, strategies, and support for maintaining and growing a business in the field of nutrition for years to come. Speakers will emphasize self- care as an entrepreneur, ways to leverage peer support, and fair payment for services.
Award Presentation: Media Excellence Award
Jim White, RDN, ACSM-HFS
Planned with the Committee for Lifelong Learning
- Identify best practices in branding and rebranding, building sustainable fee structures, and getting new and repeat customers.
- Grow their business from one person to a team of experts in a profitable manner so that they can work on the business, not just in the business.
- Create a work-life balance that works for them and their business while reaching financial goals.
Learning Need Codes:
- 7070 Entrepreneurship, private practice
- 7120 Marketing
- 1010 Career planning
- 11.4.3 Ensures advertising information is balanced, accurate and in the public’s best interest.
- 3.2.3 Pursues and embraces opportunities to advance practice.
- 8.3.5 Keeps abreast of changes in practice and within practice environments that affect scope of practice.
Cara Harbstreet, MS, RD, LD
Street Smart Nutrition, LLC
Rachael Hartley, RD, LD
Rachael Hartley Nutrition
Michelle Dudash, RDN
President and Founder
Chef Dudash Nutrition