Learning Lounge: Niching Down to Make a Large-Scale Impact on Social Media
Registered dietitian nutritionists must serve as global leaders in the fields of food, nutrition, and disease treatment and prevention. However, consumers are confused with the vast amount of mixed messaging on social media and the growing saturation of health experts online. Here we’ll discuss how trying to appeal to everyone ends up resonating with no one, and how to focus your message to attract potential clients, customers, and partners to make a real, large-scale impact online. We’ll first discuss how to identify your niche by reflecting on topics you care strongly about, audiences looking for education you can provide, and nutrition perspectives that align with your philosophies. Talking with your audience to better understand their desires and struggles is the important next step. Last, focusing on two or three social media messages will be the key to your growth and success.