Cart to Counter: Leveraging Personality Data and Technology to Boost the Grocery Experience
We are what we eat, but are we how we shop? The intersection between data, technology, and behavior change is a crucial crossroad. Much has been written about how genetics, culture, and family shape dietary habits. Little has been said about personality, the most fundamental driver of behavior. Personality shapes worldview, unconscious behavioral drivers, and the behaviors themselves. This session begins with a description of basic personality assessments and the results of research exploring the connection between personality and dietary behaviors, leading into a discussion of how this data can be leveraged to impact the nutritional quality of foods placed in the grocery shopping cart. Speakers will share examples of how grocery retailers use consumer and behavioral data, artificial intelligence, and other technologies to impact nutrition guidance, counseling, and shopper purchases, including nudges towards healthier food choices.
Planned with the Nutrition Informatics DPG
- Integrate the impact of different personality types on dietary and nutritional choices into their nutrition practice.
- Deliver effective client guidance based on understanding of how grocery retailers use technology to drive better-for-you purchase decisions.
- Vary their client management technique to optimize effectiveness.
- 11.2.9 Considers audience and adjusts messaging and delivery method accordingly.
- 8.2.3 Implements individualized services to reflect customer-centered approach as it pertains to the customers physical, social, cultural, institutional and economic environment.
- 9.1.3 Identifies and analyzes factors that influence behavioral change.
Kathleen Pellechia, MS, RDN
Annette Maggi, MS, RDN, LD, FAND
Annette Maggi & Associates, Inc.
Peter Simpson, B.A. (Hons) CAntuar