Cart to Counter: Leveraging Personality Data and Technology to Boost the Grocery Experience

Cart to Counter: Leveraging Personality Data and Technology to Boost the Grocery Experience

Sunday, October 17
11:30 AM – 12:30 PM (Central Time)
Location:
CE: 1.0
Level 2 (intermediate knowledge/experience)
Activity Code: 163473

We are what we eat, but are we how we shop? The intersection between data, technology, and behavior change is a crucial crossroad. Much has been written about how genetics, culture, and family shape dietary habits. Little has been said about personality, the most fundamental driver of behavior. Personality shapes worldview, unconscious behavioral drivers, and the behaviors themselves. This session begins with a description of basic personality assessments and the results of research exploring the connection between personality and dietary behaviors, leading into a discussion of how this data can be leveraged to impact the nutritional quality of foods placed in the grocery shopping cart. Speakers will share examples of how grocery retailers use consumer and behavioral data, artificial intelligence, and other technologies to impact nutrition guidance, counseling, and shopper purchases, including nudges towards healthier food choices.

Planned with the Nutrition Informatics DPG

Learning Objectives:

  • Integrate the impact of different personality types on dietary and nutritional choices into their nutrition practice.
  • Deliver effective client guidance based on understanding of how grocery retailers use technology to drive better-for-you purchase decisions.
  • Vary their client management technique to optimize effectiveness.

Performance Indicators:

  • 11.2.9 Considers audience and adjusts messaging and delivery method accordingly.
  • 8.2.3 Implements individualized services to reflect customer-centered approach as it pertains to the customers physical, social, cultural, institutional and economic environment.
  • 9.1.3 Identifies and analyzes factors that influence behavioral change.

    Moderator(s)

  • Cart to Counter: Leveraging Personality Data and Technology to Boost the Grocery Experience -

    Kathleen Pellechia, MS, RDN

    Communications Manager

    FHI 360

  • Speaker(s)

  • Cart to Counter: Leveraging Personality Data and Technology to Boost the Grocery Experience -

    Annette Maggi, MS, RDN, LD, FAND

    President

    Annette Maggi & Associates, Inc.

  • Cart to Counter: Leveraging Personality Data and Technology to Boost the Grocery Experience -

    Peter Simpson, B.A. (Hons) CAntuar

    Principal

    Segmedica