Crafting Compelling Communication in a Complex World

Crafting Compelling Communication in a Complex World

Sunday, October 17
11:30 AM – 12:30 PM (Central Time)
Location:
CE: 1.0
Level 2 (intermediate knowledge/experience)
Activity Code: 163442

Communication underlies the success of any nutrition practice and requires the application of social and behavioral science in order to be effective. This session aims to demonstrate how four practitioners in diverse areas of nutrition practice have integrated their knowledge of specific channels of communication with their specific areas of nutrition practice. This session focuses on four channels of communication: written communication, oral communication, visual communication and social media and how they are utilized in order to effectively impact their intended audiences.

Learning Objectives:

  • Construct nutrition messages from data to tell a visual story that impacts learning and behavior change.
  • Apply a framework based in neuroscience to craft communication messages that build trust, empathy, and collaboration.
  • Create a social media strategy utilizing multicultural and diverse instructions that empowers an audience to make decisions and change behaviors.

Performance Indicators:

  • 2.1.3 Tailors message to meet the needs of the target audience.
  • 8.2.3 Implements individualized services to reflect customer-centered approach as it pertains to the customers physical, social, cultural, institutional and economic environment.
  • 9.3.3 Develops and/or selects culturally sensitive, evidence-based materials that are appropriate to the audience.

    Moderator(s)

  • Crafting Compelling Communication in a Complex World -

    Sonja Kassis Stetzler, MA, RDN

    Founder

    Effective Connecting

  • Speaker(s)

  • Crafting Compelling Communication in a Complex World -

    Tatyana El-Kour, PhD, MA, MS, RDN, FAND

    Health and Nutrition Coordinator

    Action Against Hunger Spain

  • Crafting Compelling Communication in a Complex World -

    Lori Kaley, MS, RDN, LD, MSB

    Program Manager

    SNAP – Ed

  • Crafting Compelling Communication in a Complex World -

    Sonja Kassis Stetzler, MA, RDN

    Founder

    Effective Connecting

  • Crafting Compelling Communication in a Complex World -

    Katie McKee, MCN, RDN, LD

    Director, Health and Wellness

    DairyMax