Closing Session: The Irresistible Power of Strategic Storytelling
The shift from a transactional economy to a connected one has people scrambling. Businesses, brands, organizations, and leaders at all levels are desperately trying to capture attention and resonate with consumers who expect more. Is there a secret weapon? A silver bullet to humanize and connect? Yes. The answer is strategic storytelling.
The problem? In its rapid rise in popularity, “storytelling” has been reduced to unactionable jargon. Everyday businesses and individuals miss critical opportunities to connect with their elusive audiences in powerful and profitable ways because they lack a storytelling skill. Until now. Far from jargon or fluff, Kindra’s approach to storytelling is razor-sharp and immediately actionable. Leave with a blueprint for effective storytelling, empowered and equipped to close more sales, connect with clients or patients, build better relationships all by leveraging the irresistible power of your stories.
Kevin Sauer, PhD, RDN, LD, FAND
Academy of Nutrition and Dietetics
President and Chief Storytelling Officer