400. Nutrition for Generation Me: Designing Services that Meet Millennial Needs

Sunday, October 27
8:00 AM – 9:30 AM
Location: 115-ABC
CE: 1.5
Level 2 – Intermediate
Activity Code: 149360

Millennials have strikingly different expectations of their health care providers compared to past generations. Rather than viewing the provider as an authority, members of this sought-after generation seek empathy and empowerment from those delivering their care. Addressing these needs requires providers to rely on innovative and nontraditional techniques when designing their services. This session will highlight how the nonprofit group Mothership used a hybrid of user-centered design and public health problem-solving methods to close current gaps in healthcare service delivery needs of millennial parents and will teach attendees how to apply such a process to enhance their own services. The session will also explore some best and promising practices for delivering care to millennials from Mothership’s research-informed curriculum on empathy, connection and empowerment, and will share implementation examples and results from Mothership’s dietitian-led pilot program.

Learning Objectives:

  • Identify what millennials are seeking from healthcare practitioners and which needs are not being met.
  • Apply principles of user-centered design to conventional public health problem-solving methods to develop service delivery solutions to meet millennial needs.
  • Employ an empathetic and personalized approach in client interactions to help improve health outcomes through empowering experiences.

Learning Need Codes:

  • 4020 Community program development
  • 7050 Customer focus
  • 7180 Strategic planning

Performance Indicator:

  • 12.1.1 Promotes nutrition programs and resources to address issues of food security, nutritional health and overall health and wellness.
  • 9.3.2 Develops and/or selects a variety of learning activities based on a plan of action and outcomes, and the needs of the individual, group, community and population.


  • Megan Lott, MPH, RDN

    Deputy Director, Healthy Eating Research

    Duke Global Health Institute

  • Speaker(s)

  • Martelle Esposito, MS, MPH

    President and CEO


  • Diana Rice, RDN, LD, CLEC


    Diana K. Rice Nutrition, LLC